Mobile Application Marketing Strategies

Advertising For Mobile Apps

There are many different mobile application marketing strategies that you should consider using. Some of these marketing strategies are more widely used than others, but all of them will increase the exposure that your app gets. It is important to choose the marketing strategy before you start developing your app because you may need to build some parts of the marketing strategy into the app.

Use Affiliate Marketing

Affiliate marketing is a very underutilized marketing method when it comes to apps. Affiliate marketing is identical to online referral marketing as you pay an affiliate to market your app for you. When you join an affiliate marketing network you will be able to list your app and then each time it is downloaded you will pay the affiliate that generated the lead.

There are a number of ways that affiliates might market your brand and it is best that you consider how you want your app marketed. It is possible to place restrictions on marketing methods used by affiliates to ensure that they are in line with your marketing strategy. If an affiliate uses one of the marketing methods your do not allow then the payment you would make to them for the generated lead is voided.

Optimizing For The App Store

One of the most commonly used marketing methods for apps is to optimize for the app store. This is more than simply choosing a good title for your app as it also includes ratings and reviews as well as keywords. The title and description of your listings need to offer some insight into what the app does and need to have keywords that users will search for.

The ratings and reviews are very important because the more positive reviews you have the higher you are going to rank compared to your competitors. It is important that you naturally get ratings and reviews for your app or you could fall into the store spam filters. Research done by Apptentive has found that across the board, apps with high numbers of positive ratings will always be at the top of the rankings.

Loyalty Programs

App users are a little fickle as many of them will download an app and use it a few times before forgetting about it. A good way to keep users active and to create high profitable evangelists for your app is through a loyalty program. In the world of apps, loyalty programs generally take the form of reward systems and in-app achievements.

However, it is possible to blur the lines between app marketing and traditional marketing with your loyalty program. If you have an app that is linked to your business then you could have a reward system that works with online and offline purchases. Many large companies offer this where you can use the app to gain rewards that can be redeemed in a physical store.

There are a number of ways that you can market your mobile app and shows you more of what you should do. However, it is important that you think about your marketing strategies before you develop the app to ensure that everything is in line.

Categories: Mobile